H.B lighthouse

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We're not just another service provider, we're your dedicated strategic growth partner. Founded by Genevia, a former beauty brand owner who intimately understands the real costs of scaling a business, we approach each client relationship as a true collaboration focused on driving measurable results and protecting the one resource no revenue can replace: your time.

Curated for product and service-based brands with ambitious visions, we specialize in design + development, digital strategy, user experience (UX), and conversion rate optimization (CRO). Our team immerses itself in understanding your brand's unique positioning and growth objectives before proposing design solutions that eliminate inefficiencies, drive consistent revenue, and give you back the bandwidth to lead.

Our partnership extends far beyond launch day. We provide ongoing web management and strategic optimization tailored for founders who are done piecing things together alone. Whether it's refining the audience journey, improving site performance, or implementing strategies that drive sustainable growth, we're committed to supporting your brand's evolution without it consuming your time.

H.B Lighthouse is a web design studio based in the Washington, DC area.

our story

work with us

warm + insightful
partnership
minimal + impactful
strategy
function + beauty
quality

Our style and what influences it

My decade of experience spans nonprofits, software/technology businesses, and major retailers—providing me with insights across diverse industries.

My journey to H.B Lighthouse began after closing my beauty brand, 3:27 Cosmetics. This firsthand experience as a Shopify store owner gave me invaluable perspective on the real challenges of scaling a business online—the late nights, the inefficiencies, and the constant feeling that your time is being pulled in every direction. What started as a platform to bring visibility to product-based brands evolved into another passion—creating strategic digital experiences that deliver measurable business results and give founders their time back.

Today, I combine my marketing expertise with premium web design to develop high-performing websites for product and service-based brands ready to scale intentionally. My approach balances warm authenticity with minimal, impactful strategy, ensuring both function and beauty coexist in every project. This unique blend allows me to help clients eliminate the inefficiencies quietly stalling their growth while building a digital presence that works consistently—with or without them behind it.

Ready to stop managing your website and start scaling your business? Let's partner on creating a strategic and premium digital experience rooted in data and optimized for your specific goals. We're currently accepting new projects from brands seeking more than just a service provider—but a true strategic ally invested in their growth.

Complete the inquiry form here to get started.

I'm Genevia, a strategic problem-solver with a rich corporate background in marketing strategy and copywriting.

the web designer